Field classifier

A useful trade-show lead in 60 seconds

Capture the minimum identity and intent needed for a real follow-up without turning the booth into a form desk.

Working artifact

Field classifier

  1. Name and company

    Ask identity once.

    Needs source
  2. Email and cell

    Keep company for dedupe and context.

    Needs source
  3. Multiple interests

    Allow more than one interest.

    Needs source
  4. Unknown/contact-me path

    Give uncertainty a real path.

    Needs source
Attract

Use the artifact in the real patient moment.

The connected journey shows where the artifact enters, who acts on it, and what proof hands the work forward.

Open the journey