Offer review

Review a Meta offer before creative production

Eligibility, duration, destination, exclusions, and owner should be clear before the ad is designed.

Working artifact

Offer review

  1. Who qualifies

    Define the eligible audience.

    Needs source
  2. What expires when

    Record the actual expiry.

    Needs source
  3. What is excluded

    State every exclusion.

    Needs source
  4. Who receives the lead

    Name the person receiving the lead.

    Needs source
Attract

Use the artifact in the real patient moment.

The connected journey shows where the artifact enters, who acts on it, and what proof hands the work forward.

Open the journey